Ideamarket uses markets to permanently change the incentives of content curation. In the process, we establish a new passive income stream for creators that avoids the conflicts of interest presented by ad- and subscription-based business models.

Ideamarket’s founding goal is to curate information sources without a centralized third party to offer a stamp of legitimacy (a mainstream media organization, for example).

If Ideamarket becomes the new “arbiter of credibility,” replacing corporate anointment with public skin-in-the-game, earning trust becomes more profitable than faking it. Genuinely trusted voices attain a high rank "for free" as their audience buys upvotes out of sincere belief and self-interest, while fake voices must pay out of pocket. Over time, market cycles shake out both the deceivers and the deceived.